Beyond his culinary prowess, Franco’s chiseled physique and good looks propelled him into the world of modeling and fitness. His dedication to a healthy lifestyle, including exercise routines and nutritious meals, earned him a loyal following on social media and landed him on international runways and magazine covers.
Today, he is pushing his own limits and discovering fresh opportunities. Whether he's cooking a recipe, spotted in a fashion scene or sharing his fitness tips, he is in constant evolution and movement.
His dynamic leadership has positioned him as a competitive force in New York and he’s always excited about new projects!
When the opportunity is in front of you, make sure you take it! Even if it feels risky! Failure is part of success. It’s not about how many times you fall, but how quickly you come back up!
BIO
Franco Noriega is not your average chef. With a magnetic personality, sculpted physique, and a passion for both food and fitness, he has captured the hearts of New Yorkers and gained international acclaim as a chef, model, and entrepreneur
Born and raised in Lima, Peru, Franco moved to New York at the age of 18 to study at the French Culinary Institute. His culinary journey began at a young age. Growing up in a family of restaurateurs and influenced by the diverse landscape of his homeland, he developed an insatiable curiosity for cooking. Guided by his Italian grandmother's teachings and his own creative instincts, he mixed tradition with innovation.
He opened his first restaurant in New York City, Baby Brasa in 2016, combining his travels and global cuisines with his passion for healthy eating. He has also opened Tivoli Trattoria, an Italian eatery in the West Village and Fellini Coffee, which has 3 locations in NYC and is planning to expand further in 2024.
